TraceTrayUnderstand how people use your site.
Privacy-friendly behavioural analytics that goes beyond pageviews. TraceTray turns lightweight interaction data into visitor groups, journeys and clear recommendations, using machine learning, with no cookies or session recordings.
Two lines to install. No proxy or tag manager. Start collecting in minutes.
TraceTray runs on this site. These are a few of the signals it reads.
What other tools miss
Pageview analytics
Traffic, sources and exits. Not what happens on the page.
Heatmaps and recordings
Where people clicked, one visit at a time. They copy the page as it's shown, so sensitive details can end up in recordings, and ad blockers often stop them.
TraceTray
Who your visitors are by behaviour and what each group needs. It never records what visitors see or type, and stores nothing on their devices.
What you'll find out
Plain answers to the questions behind your user experience and conversion rate.
- Where people drop offWhich pages lose visitors, and how far down each page they get before leaving.
- Who reads and who skimsWhether visitors take in your page or scan past it on the way to something else.
- Where the friction isWho hesitates before clicking, who scrolls back to compare, and who knows exactly what they want.
- How phones differHow engagement on phones compares with desktop, page by page.
- Whether a change workedBefore-and-after numbers for a redesign, new copy or a new layout.
Goals for every page
Pick what a page is for, such as a buy button, a sign-up form or the next page, and see how many visits get there, week by week.
What to change, and why
For each group, TraceTray finds what the visits that reach the goal did differently, like opening the size guide, so you know what to make easier to find. It only shows one when the numbers hold up.
The kinds of visitor each page gets
Each visit is measured on 13 behaviours on desktop and 8 on phones, and machine learning groups visits that behave alike, such as people who stay near the top and people who read to the bottom. Phone and desktop visits are grouped separately, since people use them differently.
- The number of groups is chosen by how cleanly the data separates, up to five.
- Every split is checked against data with no groups in it and on random samples. If none holds up, TraceTray says visitors behave alike.
Where attention goes on your page
See it on the page itself: where cursors spend time, where the first screen ends, and how far down people get before they leave. Phones have no cursor, so there the shading shows where people stop to read.
Ask your analytics
Ask in plain English. TraceTray queries your pages, traffic, clicks, journeys and past analyses, then explains the answer.
- Where do people leave the site?
- Why don’t some visitors add to cart?
- Has anything changed since I redesigned the homepage?
Detailed visitor journeys
See the paths through your whole site: where visits start, which pages come next, and where they end. Set up a funnel to see which step of a checkout or sign-up loses people.
Hundreds of pages, one view
Pages that share a URL pattern, like /products/:product, are analyzed together, so low-traffic pages still add up. TraceTray suggests the patterns.
Install it once, then read what it finds
One install. Fresh findings whenever you refresh.
One snippet, any site
Paste two lines into your template. No tags, events or configuration.
Every visit becomes a signal
Cursor speed, pauses, scroll depth and hesitation before clicks, measured on every visit.
Visitors sorted by how they browse
As visits come in, TraceTray clusters similar visitors and describes each group.
Private by design
No cookies or device storage
Visits are grouped with an ID that changes daily, and the IP address is never stored.
Never records what visitors see
No screen recordings, page content, keystrokes or form input from visits.
Your data stays yours
Not sold, not shared and not used for ads.
Light on your site
About 5 KB
Smaller than most images. Loads after your page does.
No workarounds needed
No proxy, tag manager or server-side setup to keep data coming in.
Works with single-page apps
Route changes in React, Vue, Next.js and other SPAs are tracked automatically.
Try any plan free for 30 days
Cancel anytime during the trial and you won't be charged.
Starter
- 10,000 visits a month
- One website
- 6 months of history
- Weekly summary email
Pro
Most popular- 100,000 visits a month
- Five websites
- 2 years of history
- Weekly automatic analysis
Ultra
- 1,000,000 visits a month
- Ten websites
- 4 years of history
- Priority support
Free
2,000 visits a month, one website and the last 30 days, with visitor groups, attention and journeys. Any plan moves to Free if you cancel.
Or sign up freeCompare all plans to see every limit and feature. Need more? Get in touch about Enterprise.
Questions
How is this different from other analytics?
Pageview tools count visits. Heatmaps and recordings show where people clicked. TraceTray compares every visit, groups visitors by behaviour and tells you what each group needs, with no proxy or server setup to keep data flowing.
What does the tracker collect?
Cursor movement, pauses, clicks, taps, scrolling, page depth, timing and the text of clicked elements. Never keystrokes, form values, screenshots or video. It sets no cookies and stores nothing on the visitor's device; visits are grouped with an identifier that changes daily and never stores the IP address.
Do I need a cookie banner for TraceTray?
TraceTray sets no cookies and stores nothing on visitors' devices, which is what EU and UK cookie rules cover. Whether your site needs consent overall depends on your other tools and where your visitors are, so check with your own adviser.
Who is it for?
Site owners, marketers, UX designers and product teams who want to improve user experience and conversions: stores, SaaS sites, portfolios and blogs, including teams that can't use recording tools, like health, finance, legal and education sites. No analytics background needed.
How does the free trial work?
Every paid plan starts with 30 days free, once per account. Cancel anytime during the trial and you won't be charged. Compare plans to see what each one includes.
How many visits do I need?
Fewer than you'd think. Groups appear once a page has a modest number of active visits, and each analysis shows how many it used.
Does it work on phones?
Yes. Taps, scrolling and reading pauses are tracked on phones, and mobile is analyzed separately.
Can I track a whole site?
Yes. Add the snippet site-wide and group pages that share a URL pattern.